The Rise of Lawyer 2.0

BEYOND THE LAW[su_dropcap style=”flat”]T[/su_dropcap]HE FUTURE OF LAWYERS is a hot topic these days. Some suggest that technology- especially the rise of artificial intelligence (AI)- will render many obsolete. Others point to the incursion of other professional groups- notably the Big Four and consultancies- into what was once the “legal” space.  There’s no end to the “evidence” marshaled to support the death of lawyers.

Prophesying lawyers’ future has become a cottage industry. It has made Richard Susskind famous; drawn institutional money and entrepreneurs into the once-static legal space; and created a ripple effect on the legal Academy.

The discussion of lawyers’ future usually focuses on survival vs. extinction question, not the 1.0 vs. 2.0 version of issue. Law is a $650 billion dollar global industry. It’s not going to disappear anytime soon. And neither will lawyers.

But their roles and delivery structures will change, however.

The real story in legal delivery change is the ascent of new providers coupled with the precipitous uptick of corporate work now performed in-house.[su_spacer]

There is no longer debateThe Rise of Lawyer 2.0 whether legal delivery is changing is. The 2016 Georgetown Law Center Report on the State of the Legal Market notes the pace of change has accelerated markedly since the financial crisis of 2008.  A small group of predominantly New York based corporate law firms has established itself as law’s “one percent,” raking in huge profits and distancing themselves from other firms in what they do and how much they can charge for doing it. Translation: the AmLaw 200 is no longer a relevant term. It’s the super-rich/super-elite firms and everyone else. And for the 175 or so remnants of the AmLaw 200, it’s time to come up with a “Plan B,” because mergers alone won’t solve the long-term viability challenge.

But the real story in legal delivery change is the ascent of new providers coupled with the precipitous uptick of corporate work now performed in-house.  And there is also the increasing willingness of corporate legal departments to outsource work to service providers, not law firms.

Once relegated to the margins of market share, service providers are becoming a force. And while aggregate revenue of large firms still far eclipses service providers, law firm market share is declining while, according to Thomson Reuters, in-house   spend is up substantially and provider revenue is increasing at a 30% annual clip.

This has significance, of course, not only to clients but also to lawyers, many of whom formerly toiled at law firms. Lawyers are not becoming extinct. But they are increasingly working outside law firms. So perhaps the biggest shift underway is the decline of law firm hegemony over legal delivery.

That means different corporate structures, price points, compensation, and skill sets for the lawyers who work under their aegis.

The Quinn Emanuel Case and Legal Practice

A very recent case involving Quinn Emanuel addresses the lawyer 1.0 vs 2.0 issue.  In Henig v. Quinn Emanuel Urquhart & Sullivan, LLP, 13-CV-1432, NYLJ 1202746080732, at *1 (SDNY, Decided December 30, 2015) Plaintiff, a contract lawyer, filed suit against Quinn Emanuel alleging entitlement to overtime pay arising out of a first review of documents in a litigation matter. Plaintiff sought relief under New York Law because, although he is a licensed New York attorney (and so exempt from overtime benefits), he was allegedly not functioning as an attorney during the review. The gravamen of his claim was that he was not engaged in the practice of law while performing the review assignment.

District Court Judge Ronni Abrams applied New York law (interpretation of “engaging in the practice of law” is a state matter) and found Henig was engaged in the practice of law during the document review. She noted that while Henig may not have been involved in the loftiest of legal tasks, he was practicing law because he was exercising legal judgment.

The key takeaway: engaging in legal practice turns on what task is being performed, not for whom the lawyer works.

The Henig case throws into high relief that lawyers — even those relegated to lower-value tasks — are not apt to go the way of buggy whips and Kodak any time soon.[su_spacer]

Which begs the question: would Henig have filed his claim had he been doing the same work as an associate instead of a contract attorney? Answer: undoubtedly not. But since he was working all those hours doing “grunt” work for a staffing company instead of an elite law firm- and earning a fraction of the remuneration for doing so- he maintained his claim for overtime eligibility.

The Henig case throws into high relief that lawyers- even those relegated to lower-value tasks- are not apt to go the way of buggy whips and Kodak any time soon. While artificial intelligence and other technological advances might one day alleviate certain tasks now performed by lawyers, they will not be a wholesale substitute for the exercise of professional judgment-  even lower value discretion.

Henig also reminds us that being a lawyer is not always (or perhaps often) glamorous. And while a high salary is a palliative for boredom, it is increasingly rare for today’s lawyers to pull in big bucks for performing low- level tasks. And, with sympathy for those paying off hefty student loans, that’s as it should be.

A recent New York Times article, “E-Discovery Means the End of Lawyers? Not So Fast” (January 4, 2016 at B4) examines the impact of artificial-intelligence-derived technologies on lawyers and the “jobs-pocalypse” issue. It cites a recent McKinsey study that concludes adding technology is more likely to transform rather than to eliminate jobs. And this plays into the distinction between task transformation and job automation.

And this process is underway and accelerating in legal delivery. Not long ago, lawyers like Mr. Henig would have been working for a law firm, not a staffing company. He would have been performing a first review at a much higher billing rate to justify his higher salary. Now, he is doing that work for a service provider, not a firm. And while his billing rate is dramatically lower, so too is his remuneration. The task transformation is underway- same task/different provider. And a far lower lawyer compensation.

Lawyers should take comfort in the McKinsey study’s finding that less than 5 percent of jobs can be completely automated within the next three to five years based on existing technologies. And while some erosion of labor-intensive work that passes for “legal” might occur, it’s a safe bet that there will be plenty of legal work left. And let’s not forget the tens of millions of unrepresented individuals and businesses in need of legal services. Those potential, untapped clients can pay for legal services- just not at current rates. More opportunities for lawyers-not to mention society.

Even more encouraging is another study cited in The Times piece. James Bessen, a BU School of Law researcher, found a positive relationship between the degree of computerization in a particular job category and employment growth. A good example of this for lawyers is e-Discovery. It has created more document review work for lawyers. At the same time, it has also accelerated the disaggregation process and has ushered in the age of legal service providers.

Finally, there is David Autor, an M.I.T. labor economist, who found that automation just as frequently complements labor as replaces it. And this creates new jobs. Take LegalZoom, for example. Their automated legal forms have spun off consultative and additional client representation work for a large network of lawyers. And they have created new customers/clients- as have other technology companies like Rocket Lawyer and AVVO.

Conclusion

Lawyers are not going to become extinct any time soon. But just as doctors’ tasks, delivery structures, and employers have changed in recent years, so too will it be for lawyers. Technology is already reconfiguring legal delivery. But this is hardly a surprise given its impact hospitality, car hire, retail, communications, and a slew of other industries.

Do lawyers really believe that self-regulation can stem this global tide? Extinction occurs in the absence of adaptation. It’s time that lawyers accept this. What’s the alternative?

Editor’s Note: This post was originally published in Bloomberg BNA and is featured here with permission from the Author.

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Mark A. Cohenhttp://legalmosaic.com/
MARK has had a long and distinguished career as a lawyer and innovator in the legal vertical. His unique perspective on the legal industry is derived from roles he has had as an internationally recognized civil trial lawyer, legal entrepreneur, early large-scale adopter of technology for the delivery of legal services, partner at one of the largest law firms, founder and managing partner of a national litigation boutique firm, outside General Counsel, federally appointed Receiver of a large, international aviation parts business with operations on four continents, (Adjunct) Distinguished Lecturer of Law at Georgetown University Law Center, writer, speaker, and acknowledged global thought leader at the intersection of law, business, and technology. Mark currently serves as CEO of Legalmosaic, a company that provides strategic consulting to service providers, consumers, investors, educators, and new entrants into the legal vertical. Prior to founding Legalmosaic, Mark was Co-Founder of Clearspire, a groundbreaking legal service provider whose disruptive, proprietary IT platform and reengineered legal model garnered international acclaim. This followed his founding of Qualitas,an early entrant into the LPO space. Earlier in his career, Mark was an internationally recognized civil trial lawyer. He was an award-winning Assistant U.S. Attorney and the youngest partner of Finley Kumble prior to founding his own multi-city litigation boutique firm. Mark is widely known for his blogging and speaking on a range of legal topics focused on changes, challenges, and opportunities in the current legal landscape. Mark maintains an active speaking scheduled, both domestic and international. He has been a keynote speaker at Harvard Law School’s Speaker Series, Reinvent Law, 3M’s Global Legal Alignment Summit, LegalZoom, University College London, and, in May 2017, The German Bar Association’s Annual Conference. He writes a weekly column for Forbes and has been published in major legal and business media sources around the globe. Mark has been active in sports and the arts throughout his life, and this is reflected in his writing and speaking on legal issues where he frequently makes references to those topics. He enjoys mentoring students and young lawyers and is known for his colorful sense of humor and candor.

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Grand1
Grand1

“Lawyers should take comfort in the McKinsey study’s finding that less than 5 percent of jobs can be completely automated within the next three to five years based on existing technologies.”
Don’t take too much comfort.
Intel co-founder Gordon Moore in 1965. He noticed that the number of transistors per square inch on integrated circuits had doubled every year since their invention.
That means every year, available technology is smaller and more powerful that present technology.
So, I would not sit still waiting for change to come to you. By then it is too late. Law firms and solo practitioners should embrace the new technology as it becomes available and stay ahead of the curve. Include an IT professional when discussing efficiency issues. There may be an app for that!

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