The Rippling Effects of VUCA and BANI

VUCA is the acronym for Volatility, Uncertainty, Complexity, and Ambiguity that ingrain our minds with anxiety.

The rippling effect of anxiety is enormous. When we become anxious, we tend to lose self-confidence. The compounding effects of losing self-confidence make us believe bad events are approaching. We keep reading about bad news and watching them on different devices. Our anxiety builds up,

Anxiety leads to loss of self-confidence

..Leads to believing bad events shall come sooner

…more VUCA from the rapid flow of bad news

….increased loss of self-confidence

…..stronger beliefs those bad things shall come sooner

The cycle repeats and is self-reinforcing. Anxiety is expecting bad things shall happen. Fear is the actualization of our anxiety. One example is the anxiety of the coronavirus. This anxiety builds up. Our bodies weaken. The more news of more people infected by the virus the greater our anxiety becomes. If we have, a member of the family infected our anxiety builds up. We become more susceptible to the virus with less body health to fight it. Fear is what we experience if we become victims of the virus.

Anxiety is an imagination of what would happen. Fear is the realization of what we imagine. Living the experience brings different feelings than expecting it. It is like swimming. Being afraid to swim is different from somebody throwing you in water and experiencing your fears.

In spite of all anxiety brings it provides us with the affirmation that we need to change our thinking and beliefs to endure anxiety. We have two options:

  • To lose our confidence and be submissive to whatever happens to us
  • Be ready to make anxiety a source of building strength and clearing our false beliefs, Eagles do it at certain ages when their beaks weaken and lose their flexibility to catch preys. They break their beaks with all its accompanying pain because they realize this is necessary for their survival.

We humans need to make anxiety a source of building strength by breaking the beaks of our misleading beliefs so that new beliefs may emerge and prepare us to meet the emerging challenges in our lives.

The BANI Model

BANI the acronym for Brittle, Anxious, Non-linear, and Incomprehensive

I find it more relevant to this post than the VUCA Model.

A brittle person that may look strong on the surface, but with hidden cracks that makes her/him liable to breaking any moment. An eagle breaks its brittle beak to strengthen it. A person feeling brittle can do the same to strengthen self.

An anxious person may lose strength and has no control over the world. By accepting this fact, thinking diverges from being anxious to a more constructive one by upgrading her/his strength to meet the unexpected challenges. This is what eagles do.

A person may face events with disproportionate cause and effect. Small causes changing the path of his life. This is an increasing trend because of the interconnectedness of the world and the fast flow of information. It is beyond the control of this person to stop such events and it is like trying to stop a tornado. This person with realization is free from self-blame and is more ready to accept facts rather than cursing them.

The flow of information makes comprehending them difficult for now. This incomprehensiveness adds to the anxiety of this person.

The sources of anxiety are increasing and so our need to be stronger every day to meet their challenges.

If VUCA and BANI freeze, you with their accompanying anxiety heat them to evaporate them


Ali Anani
Ali Anani
My name is Ali Anani. I hold a Ph.D. from the University of East Anglia (UK, 1972) Since the early nineties I switched my interests to publish posts and presentations and e-books on different social media platforms.

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