The Real Secret Behind Happy Customers

No matter what kind of business you run, one thing which you are always going to have to focus on is ensuring that your customers are as happy as possible as much of the time as possible. That, of course, will ensure that the future of your business is much brighter indeed, and it will mean that you can expect great things to come no matter what. But it is much easier said than done trying to make your customers happy, and you might find yourself running into a number of problems along the way which you are unsure how to fix. In this article, we are going to take a look at some of the major things that you should focus on if you want your customers to be truly happy. As long as you pay attention to these, you should find that your customers are happier and that your business is, therefore, more likely to be successful.

Know What They Want

You might not always be able to provide your customers with exactly what they want, but as long as you are fairly clued up on what it is that they are after you should find that you are going to be able to mostly provide the kind of things they need. Of course, the challenge now is working out how to discover what they want, and that is something that can in itself take quite a long time to get right. There are many methods for getting to the bottom of this, however, which you might want to think about. For instance, you could ask them for feedback after they have had contact with the business for a while, or after an experience with your customer services team. That is a good time to get to the bottom of what they think could be improved in your business. Alternatively, you might consider simply keeping your lines of communication as open as possible – something which can prove useful in itself for encouraging a positive reaction from customers in many cases. It’s something that rightly deserves a deeper look.

The Lines Of Communication

Your customers generally want to know that they can get in touch with you as and when they might need to. As long as that is the case, it means that they are going to be able to contact you when something is wrong, when they have an issue or concern that needs fixing and raising, or when they just need some further information on a product you sell or a service you offer. Clearly, it is hugely important that they are able to contact you in such circumstances, and that means that you need to think about what you are going to do in order to make that as easy for them as possible.

Most of all, this is a matter of ensuring that they have plenty of options through which they can contact you. That means having a dedicated email service that is handled constantly, a telephone line that has people on the phones as much as is possible without sacrificing the quality of the service, and a live webchat on your website. You might also want to field questions and concerns through social media – as people are going to do it anyway, and you might as well be there to answer their questions, rather than allow them to complain into a void and thus ruin your branding opportunities. These are all equally important in keeping the lines of communication open.

As well as making sure that there are plenty of methods for staying in touch, the manner in which you do so is obviously also going to be centrally important. So it’s just as vital to think about the nature of the customer services – and what kind of people you are going to want to have staffing those phones, emails, and live chats.

Quality Of Customer Service

In order to be sure that you are offering great customer service, you will want to think about hiring only people who you really trust in those roles. Depending on your branding, there are some specific qualities you might be looking for here, but mostly you are probably going to want there to be a good degree of confidence in them personally, as well as the ability to be kind, generous and professional when talking to anyone for any purpose. That alone will make a huge difference to how the customer sees the business, as will ensuring that your customer services staff are aware of how to engage with customers in a no-nonsense way and get done what they want to be done. Clearly, these are all things to champion.

Great Product Or Service

Let’s not forget about the main thing here – you mostly want to make sure that you are offering your customers a fantastic product or service which they are going to be able to enjoy and make good use of. You need to be sure of the quality of that product, as well as making sure that everything surrounding it is as it should ideally be too. That means using affordable ePackets for packaging, keeping the pricing low, and anything else that you feel might be important for a great product. Similarly, any service you offer should be as professional and complete as possible.


Finally, there is one very powerful way in which you can make sure that you are impressing your customers as best as you can, and it is the act of over-delivering. The most effective way to do this is to ensure that you under-promise what you know you are going to be able to deliver, and then when you do deliver a normal thing you will seriously impress them with how good your service is. So if you tell them it will take five working days to receive their product, they will be delighted when they receive it in three. This is an easy way to score some points, and keep them really happy.

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