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The Psychology of Language: Why Are Some Words More Persuasive Than Others?

BIZCATALYST 360°
BY BIZCATALYST 360°

What’s actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more.

via The Psychology of Language: Why Are Some Words More Persuasive Than Others?.

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