Marketing automation is a hot topic lately, and for good reason. Companies are focused not only on doing more with less but also better arming their sales teams with data about website visitors and leads. Marketing automation tools such as HubSpot, Marketo and Eloqua, to name just a few, enable companies to execute marketing campaigns more efficiently while providing deep analytics and data on prospect and client behavior for the sales teams. So is marketing automation right for staffing companies? Here are the pros and cons.
Pros of Marketing Automation
There are several pros when it comes to marketing automation tools for staffing firms:
via The Pros and Cons of Marketing Automation for Staffing Firms | The Staffing Stream.