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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

The Process Bridge: An Essential Element of Great Guest Experiences

There’s a lovely 300 room hotel on a quiet beach on the Mayan Riviera in Mexico. My husband and I have gone there four times. I’ve always been blown away by how wonderful the staff are. When we walk into the breakfast room for the first time in a year servers who remember us come over and greet us with hugs. So does the woman who serves us drinks on the beach, even though we are not big drinkers. You never meet a housekeeper without getting a huge smile and friendly greeting.

Sadly, there were a whole bunch of problems this year that convinced us, and many of their other repeat visitors, not to return. I feel bad for the staff, because it isn’t really their fault. Decisions made at their distant head office have broken the once solid bridge between guests and staff. The bridge that binds them is process.

There are so many variables and people that need to be juggled in running a hotel that having solid processes in place is key to delivering consistently good service. Staff smiles and apologies will only go so far; they can’t make up for defective processes that lead to bad experiences.

via The Process Bridge: An Essential Element of Great Guest Experiences , by Tema Frank.

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