Many marketers believe that stuffing keywords in your content is the only important thing for SEO. That’s far from the truth. You can also use the power of email marketing to boost your SEO efforts and enhance visibility. Taking a multichannel marketing approach will be one of the most important email marketing trends to consider. Of course, it will not show the results overnight, but gradually, it will improve your search engine ranking and drive qualified traffic to your website.
With that said, let’s discuss how you can use SEO and email in perfect sync:
- Include the email marketing content on your website.
Not all website visitors will be your email subscribers. Therefore, it is good to archive your email templates on your website. After all, search engines always appreciate original content on websites. Adding your email messages to the website will improve the searchability of your website without putting in any extra effort.
Furthermore, it will encourage the website visitors to sign up for your emails, which will help build your subscriber list. They will be more inclined to engage with your emails and take action. If you are using a WordPress website, the FeedWordPress plugin can be used to create new posts and display the emails you have sent.
2. Add social media links to your email.
Use the email footer space to add links to your social media channel, including your blog. It will increase your social media followers and build your online presence. Besides, it will boost your brand visibility and give a leg up to your SEO. All of this will culminate in increased engagement with your brand.
3. Let your users share the emails.
Always include a “Forward to a friend” or “Share this email” link in the email. It will allow the recipients to share the email and increase the audience for your email. Moreover, it will also help you add more subscribers to your list.
See how Food52 has added a “Forward to a friend” link in their email footer.
4l Repurpose the website content in emails.
Suppose you have written a detailed whitepaper on “Email Marketing for the Travel Industry”. You can repurpose the same insights in an email newsletter and send it to your subscribers. Make it enjoyable to read to encourage more people to read it and share it with their peers. It will help you add more subscribers to the list and bring more website visitors.
5. Send out email newsletters featuring the latest articles.
I understand that you must be putting a lot of effort in your content resources, be it blogs, infographics, whitepapers, or ebooks. To ensure that your hard work does not go down the drain, you must send out email newsletters featuring the latest content updated on your website. Brafton, Content Marketing Institute, and MarketingProfs are some leading companies practicing this tactic. You can decide the frequency of this newsletter according to your business type and the number of content pieces you publish in a month. Email Uplers prefers to do it every three months, and here’s an example of their quarterly newsletter.
Such newsletters will bring more traffic to your website and enhance the search engine ranking.
6. Use appropriate plugins and themes for your website.
For SEO, I strongly recommend using the Rankmath plugin, if you have a WordPress website. It is the ultimate tool to boost your SEO efforts. It gives you insights into how your content is performing compared to your competitors and gives you tips on how you can make your blog post rank on Google. Once you upload the article, it will provide you with a score out of 100 and then highlight the problems with the article. Accordingly, you can optimize it for the best SEO performance.
Email marketing, on the other hand, can be facilitated by using plugins like Mailpoet, HubSpot plugin, or Mailchimp. All these plugins will help connect your website with the ESP and access the tools from the WordPress account itself.
7. Practice list cleaning regularly.
The quality of the email list will influence your deliverability, which will affect your sender reputation and brand credibility. Eventually, it will hurt the subscriber list and website visitors. Make sure you keep track of your email campaign performance and website analytics. Take note of an increase in the bounce rate or a steep decline in the number of website visitors. Practice regular list cleaning to steer clear of any hard bounces. You can use email verification tools like Zerobounce to validate the email addresses and reduce the bounce rate.
At first thought, email marketing and SEO seem to have little interdependence. However, if you look at ‘digital marketing’ closely, you will understand how these both are related to each other. Effective email marketing can help with SEO and vice versa. We have talked about the same concept with an evidence-based approach through this article.
If you are not yet investing in these tactics, now is the right time. After all, an omnichannel marketing strategy will get more popular in 2022 and in the days ahead.