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The Power of the Influential Customer

While marketing to your customers is an important component to increasing visibility for your business, your customers themselves can be just as powerful – because they have their own personal networks of friends of contacts to influence.

The more a customer becomes influential, the more “social value” they have – ultimately affecting your bottom line and increasing ROI. The key to leveraging these customers is by using big data analytics platforms to analyze their behaviors. Once you’ve determined who they are and how they’re influential, you can move on to targeted marketing campaigns, such mobile ads and a focus on visual content.

via The Power of the Influential Customer – #infographic | Digital Information World.

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