The Power of Belief

by Debbie Ruston, Featured Contributor

BELIEF is necessary to succeed in all aspects of life. No matter what we are engaging in, without belief we will not have the desired result we are looking for.

-Selling a product or service – The most effective sales people are those that absolutely believe in what they are offering. Energy is transmitted throughout the dialogue a sales person has with a client. Two sales people can be saying the same words, even following a pre written script….those that actually believe in and are excited about what they are offering will always outperform those that are just selling to make a living.

entrepreneur idea light bulb– Relationships – Everyone has experienced a relationship that didn’t work out. If someone is in a relationship with a person that does not have common goals, beliefs, values, etc., the chance of the relationship lasting dwindles as the belief in spending a lifetime together just doesn’t seem possible. On the other hand, when you are in sync with someone, believing you will have a long term relationship is just automatic, you don’t even have to think about it. It is effortless and just flows.

– Losing weight/getting in shape – This is an area of life so many struggle with. We hear phrases such as “it’s in my genes”, or “I’ve tried, but I can’t lose weight”, etc. If one does not believe they are capable of being in shape, they will find every excuse in the book to support that belief. On the other hand, those that believe they can reach their desired weight, will make decisions and take actions that support their goal. These people make sure they grocery shop responsibly and don’t buy food that would temp them. These people think about what they are cooking, eating, they make conscious decisions to exercise regularly and don’t buy their own excuses. They believe they are capable of reaching their ideal weight and then make decisions that support this.

– Sports – People engage in sports everyday, and then some don’t. What is the difference? Some fully enjoy the sport they choose and regardless of how proficient they are, or how busy they may be, they believe it will bring them joy so they want to spend time engaging in it. On the other hand, someone that has no interest in sports, will have no belief in their ability to spend time participating in something they don’t have interest in.

– Cooking – Would you invite someone over for a big fancy dinner? If you wouldn’t you might believe you are not a good cook and are not capable of putting on a fine dinner for others. Those that throw dinner parties don’t have to think about it…they just believe they will put on a great dinner.

If you are engaging in something and not experiencing the result you desire, ask yourself where your belief is? Do you actually believe in what you are doing? If not, it may be time to course correct, and either learn what it takes to be more proficient, or take a new direction. Getting authentic with yourself in this way removes a lot of underlying challenges such as stress, unhappiness, feeling inadequate, etc. Build your belief, and you build your results….


Debbie Ruston
Debbie Ruston
ENTREPRENEUR, International Trainer, Visionary Leader – Debbie has been a successful entrepreneur, since 1986 and believes in taking an active stand for true human potential. As the owner of The Success Educator, Debbie has spent her career helping individuals discover their limitations and overcome them and assists people globally in starting their own businesses. She also has a personal passion for education reform and providing youth the knowledge required to succeed in today's changed world.

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