Nowadays, people want more than just great products and services for their money. More and more, they’re turning towards the companies they can trust. The companies that show they can do good. That can display the values, not only the product they deliver, but of the virtues they believe in. For some, it may be confusing how a company can show these values. In this article, we’re going to look at a few different options.
Image found at PixabayIn your products
The key play to display the values your company believes in is in your products. For example, in terms of how healthy and safe your products are. Or how environmentally sustainable. You can see cases of companies incorporating more sustainable materials in their production and even profiting from it. For example, read this Hampton Creek story of how their own practices began to lead a trend in their industry.
In your workplace
Your more conscious customers won’t look solely at the products, however. They’ll also look at how and where the business is done. So make sure your workplace shows your values as well. If eco-conservation is important to you, then there are a lot of ways to incorporate it into your office. Going green is a tactic of office design that’s spreading fast. It also often has the benefits of giving you long-term savings as well.
In your employees
You want that good will to spread to your staff as well as where they work. Dissatisfied employees aren’t only a risk to the strength of your workforce. They can be a public relations nightmare as well. You don’t have to act against your own interest to be fair and ethical to your employees. Develop an ethics handbook that helps you better manage them responsibly. Be upfront in your communications with employees and take their viewpoints seriously. Treat them like members of a team, not just work resources.
In your community
If you want to show your respect for your common man, it doesn’t have to stop just at your employees, either. The community around your business matters just as much. Luckily, there are plenty of ways to give your business a community centered approach. Ways including getting involved in local initiatives and charities. Creating a volunteer plan that involves you and your employee’s skills, as well.
In your marketing
One of the ways that the average customer is becoming more wary of the companies they buy from is in their advertising. Whilst in many cases, everyone understands that marketing can be fantastical and abstract, in other cases it can distort the truth and misinform consumers. Not only is that bad for your relationship with your customers. It can also get you in legal trouble. Make sure you maintain a clear line between your marketing and misinformation.
We hope this article helps you display some of the values of your own company. Not only will it help you and your staff feel better about your work, but it can even be a great draw for customers.
