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The New Marketing Agenda

BIZCATALYST 360°
BY BIZCATALYST 360°

Great marketers don’t try to be best in class in everything that they do. Instead, they follow a capabilities-driven approach, which is achieved through a process that starts with understanding their company’s strategy. From there, they determine the handful of things they must do really well for their company’s strategy to succeed.

via The New Marketing Agenda.

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