[su_dropcap style=”flat”]M[/su_dropcap]ANY DECADES AGO, the world was much simpler for advertisers. Buying a ½ page newspaper ad reached thousands of people, and consumers weren’t oversaturated with ads.
Today, people get bombarded with 5,000 brand exposures on average per day, and it is overwhelming. Here’s how the concept of “native advertising” is changing the game to take a different approach.
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