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The Meteoric Rise Of Social Media: Is A Crash Landing In Sight?

SOCIAL MEDIA AS WE CAME TO KNOW the term was born with the original version of My Space. There you could connect with friends as well as posting pictures (pornographic pictures were okay) and much to my surprise and delight as a recruiter I was able to post my open job orders. There was so much you could do that you only a short while back was not possible even though internet had been around since 1983 before growing into the essential information vehicle in 1990.

After My Space faded away Facebook created by a boy genius computer programmer/internet entrepreneur by the name of Mark Zuckerberg who in 2004 set the Social Media world ablaze with the creation of Facebook. While resembling My Space there was much more to it and much more to come. How many of your friends or relatives are on Facebook? Are you aware of its power to entertain and now educate us to the events occurring in the world albeit via slanted versions of events? Potential employers closely monitor what you say while paying attention to your posted activities.

As Facebook further evolved religious and political organizations who had previously scorned the site because of the highly sexual content took notice of the following that had swelled made the decision to put their content on there as well. This decision could not have worked out better for both groups along with others. Messaging, Private Messaging, Groups, Events complete the package.

With the unprecedented growth cracks in the walls started to show. Facebook was found to be “spying” on its members in addition to selling their information. Censoring opinions that did not match their own agenda became more common place. While the site keeps growing so does the difficulty of its use in addition to a host of other problems. The future continues to look very bright for Facebook but some wonder can Mark Zuckerberg with his increasing arrogance in addition to his pronounced disdain for anybody who goes or dares to go against him keep his “child” growing.

The chief rival was and is LinkedIn who was created to be a site for “professionals” to connect and network with each other launched in December 2002. The founding fathers of LinkedIn were Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant, Stephen Beitzel, David Eves and Lee Howard. A few of the afore-mentioned were founding team members of Pay Pal and socialnet.com.

In June of 2009 Jeff Weiner who is now the CEO of LinkedIn was an EIR at Accel Partners and Greylock Partners. Jeff had a vision for LinkedIn. Under his leadership LinkedIn too has flourished while continuing to do so. Similar to his counterpart at Facebook as time went on more and more started to change on LinkedIn continuing through this day while now beginning to feel the brunt of disgruntled members as perceived management indifference to its members has become prevalent with each new change in the way the features work with its groups now set-up far removed from the way they used to operate. Technical problems have started to increase while the membership feels no sense of urgency on the part of management to fix the “bugs.” LinkedIn is still the most powerful networking tool that can be used in numerous productive ways.

New social media players such as Naymz, Salary Shark, Maven, Pinterest, Twitter, etc. are now fighting a battle for the championship of the social media world. Each alternatively copying from its competitors while offering their own “bells & whistles” features to captivate new members. While there are subtle differences between all of them they do offer you the option to link all of your accounts so that your brand is seen all over the world. In a sense you now have the “mini-monster” under the arms of the “major monsters.”

With all the wonder that has been created by social media should we now begin to question if as fast as everything evolved can this world of its own begin over time to burn itself out. The chances of total dissolution of all of these outlets is remote at best. A shake-up whereupon a streamlining or major reorganization will take place. At that point there will be more changes as even the giants will take a hit causing the need to some extent a return to their roots.

Outside of the internet who plays host to all of these fantastic sites along with cell phones that ae now mini-computers will be recorded in the history books as the most significant inventions (or if I dare say) creations this era has known.

Joel Elveson
Joel Elvesonhttps://jelveson.wixsite.com/recruitersite
INDEPENDENT Executive Recruiting By Joel is an "up and coming" Executive Search Firm formed and headed up by Joel Elveson whose visionary ideas, leadership & creativity have brought to life a more "user-friendly" approach to recruiting. His clients and candidates form powerful strategic partnerships that we use to help you. Joel’s Firm offers Permanent, Temporary (case by case), & Temporary To Permanent staffing solutions for all of your Human Capital Requirements. Contract IT/Consultants are available if needed. Above and beyond they are experts (by way of their personal industry work experience) with mortgage, mortgage banking, middle-market banking, accounting, along with many others under the vast financial spectrum of disciplines. Their business goes beyond candidate recruiting as they also train, mentor and develop your internal recruiting staff with an eye towards helping you reduce the cost of hiring. They will also work in areas such as compensation, effective onboarding processes and alike. In other words, their business is to help your business by becoming an extension of you by filling in gaps that cause delay or waste. The recruiting methods employed by Joel’s team are time tested that results in a high rate of successful placements. Joel was trained in the art of recruiting by some of the top staffing industry executives in addition to the best recruiter trainers who to this day drive me to exceed the lofty goals he has set forth.

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