Mike Niles had a high paying job in London, but felt that something was missing from his life. He gave up his lucrative position to start a charity, b:Friend, to help to eliminate loneliness among isolated elders. In Niles’ home town of Doncaster, a quarter of its elderly population is classified as “chronically lonely” by Age UK. An idea that took root after he visited an elderly neighbor who was lonely has led to what he calls the best job he has ever had. The companionship among the befrienders and their older neighbors show the true meaning of community.