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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

The Magic Of Rapport: It’s Natural

handshake

Rapport is the feeling of trust and comfort we have when we’re with someone who knows, hears, understands, accepts, and values us. Some people call it chemistry. It is usually the result of a close association between two people who have had shared experiences or who share a common philosophy or background. Rapport signals a relationship exemplified by affinity, alignment, harmony.

Sometimes rapport comes quickly—often because of some or all of the factors mentioned above. Sometimes it’s created by shared interests or tastes– we belong to the same club or organization, we like the same music, we both chose the same color shirt today, we’re both vegetarians.

Like Likes Like – Birds of a Feather

museumI took this photo at the Guggenheim Museum in New York. I don’t know the woman, but I was fascinated to see her lingering in front of a painting that almost completely echoed her clothing choice for the day.

How to Achieve Rapport with Anyone

Even though we may not agree with the content of the other person’s point of view, we can learn to achieve a state of rapport with him/her if we choose to emphasize the commonalities you share, instead of the differences between you. You can practice this even if the similarities are superficial. You may find that just in the seeking of similarities, you will experience a shift in perspective.

When you practice this attitude, you can reduce resistance, objections and antagonism, and create rapport more quickly.  And you are becoming a rapport and influence expert.

Try it, you may like it, and gain new friends in the process!

Elaina Zuker
Elaina Zukerhttp://www.ezinfluence.com/
ELAINA is the president of Elaina Zuker Associates in Montréal, Canada. She has taught seminars to hundreds of employees and managers at major corporations such as AT&T, IBM, American Express, and MCI International, and is a frequent keynote speaker at conferences and industry events. She is the author of six books, on leadership, management, and communication. Her best-selling book, “The Seven Secrets of Influence” (McGraw-Hill), the recent Main Selection for the Business Week Book Club, has been translated into four languages and its new, revised 2021 edition is now available on Amazon in paperback and as an e-book on Amazon Kindle. Her new book about Peer Mentoring YOUX2 has also just been launched on Amazon. Her internationally successful program “Secrets of Influence ™ is now available as an online learning program, either as a completely online self-study program or in a hybrid version. The program, created with the latest educational technology, can also be customized for an organization’s specific requirements. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development, and is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University. To engage Ms. Zuker as a speaker or consultant, to book a seminar for your company or organization, or to learn how to become a licensed Affiliate for Secrets of Influence, visit www.ezinfluence.com or contact us at [email protected]

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