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TAMPA BAY • FEBRUARY 23-24 2026

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The KISS Principle – #2

I don’t often write about writing, because it’s not nearly as much fun to me as the silly memes I post each day on LinkedIn, or the Friday Funday article I’ve posted for over seven years now.

But sometimes I see a type of writing error that’s easy to fix: using long phrases rather than one or two words.

FYI: My original sentence above was: “But once in a while, I see a type of writing error that’s easy to fix: using long phrases rather than one or two words.

No one is immune from this!

Here are a few phrases I’ve seen recently with possible shorter versions:

* if anyone is in need of assistance = if anyone needs assistance (needs help)

* at this point in time  = now

* due to the fact that = due to

* each and every one = each one (every one)

* in the month of October = in October

* in the event that = if

* in the city of London = in London

* in regards to = regarding

* we request that you = please

Thanks to social media, we’re inundated with articles that we think we MUST read, but how do we choose? Maybe we decide – without really thinking about it – to read articles that get to the point quickly so we can move on.

This style of writing would also help with any platform that regulates the number of characters we can use in a post.

What are your thoughts here, friends? Does this make sense to you?

What might you add to the above?

Keep It Short and Simple

Susan Rooks
Susan Rookshttps://grammargoddess.com/
With nearly 30 years’ experience as an international workshop leader, Susan Rooks is uniquely positioned to help people master the communication skills they need to succeed. In 1995, Susan formed Grammar Goddess Communication, creating and leading workshops in three main areas – American grammar, business writing, and interpersonal skills – to help business pros enhance their communication skills. She also leads one-hour LinkedIn workshops (Master the LinkedIn Profile Basics) via Zoom to help business pros anywhere maximize their LinkedIn experience, offering it to Chambers of Commerce and other civic organizations free of charge. As an editor, Susan has worked on business blogs, award-winning children’s books, best-selling business books, website content, and even corporate annual reports (with clients from half a dozen countries), ensuring that all material is professionally presented.

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