The Key to a Healthy Future For The Human Race

I was talking to a 20-year-old who is one of the physiotherapy students who watch over me while I am doing my exercises at Brock University. We were talking about the future and even though there was more than 50 years difference in our ages, we both understood this one important truth.

The world is not going to become a green place when politicians decide to implement programs that encourage conservation and promote alternative energy solutions and legislate limits to carbon emissions. And the reason for this is simple. All around the world, with relatively few exceptions, the vested interest in fossil fuels has enough politicians in their pocket to make sure that these changes will never be mandated by laws.

The world is only going to become a greener place when investment advisors and large independent investors start encouraging investment in, among many other things:

A) Alternative technologies that reduce carbon emissions.

B) Plastic collection and repurposing on a much larger scale

C  Alternatives to highly polluting and wasteful manufacturing techniques,

D) The new carbon capture technologies that are being developed all around the world.

There are incredible investment opportunities in literally dozens of new technologies that have been developed in the last decade that could provide investors with excellent ROI.

The only thing standing in the way of all this happening is greed. Investment in the new industries that will power the future is going to start slowly and build. Greed, says make as much as you can as fast as you can. But our continued survival on this planet says, fund these new green businesses and you will still have a human race left to make your money from.

The sad reality of our world today is that not enough people actually believe that climate change is a real threat to our continued survival as a species. This level of ignorance is a direct result of the control the fossil fuel industry has over the governments of many countries in the world, combined with the inherent greed and corruption that these same governments display.

Right now we are seeing a marked increase in climate catastrophes, and this will only continue to rise until billions are displaced. insurance companies are bankrupted and disasters of a significant magnitude become the norm.

If all this sounds a bit alarmist, then I have done my job. We are up against an incredible foe called nature. And if nature has proven one thing over and over again, it’s that messing with it is a no-win situation.


Jim Murray
Jim Murray
I have been a writer since the age of 14. I started writing short stories and poetry. From there I graduated to writing lyrics for various bands and composers and feature-length screenplays, two of which have been produced. Early on in my writing career, I discovered advertising. While the other media have drifted in and out, communications writing and art direction have been the constant through a 20-year career senior positions in Canadian and multi-national agencies and a second career, which began in 1989, (Onwords & Upwords Inc), as a strategic and creative resource to direct clients, design companies, marketing consultants and boutique agencies. Early in 2020, I closed Onwords & Upwords and opened MurMarketing which is a freelance strategic development/copywriting/art direction service for businesses working to make a positive difference in the world. I currently write long format blogs in 4 different streams, encompassing, entertainment, marketing, and communications, life in general, and the renewable energy and recycling industries. These are currently published on I have, over the years, created more than 1500 blog posts. I live with my wife Heather in the beautiful Niagara Region of southern Ontario, after migrating from Toronto, where I spent most of my adult life. I am currently recovering from spinal surgery and learning to walk again.

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