Last week, my friend and fellow BIZCATALYST 360˚ scribe, Darlene Corbett, published a piece called, “Unleashing Your Extraordinary Word Power With Authenticity”. Incorrigible word-geek and language snob that I am, she had me at the title. Then she really grabbed me:
A few years ago during a meeting which required my attendance, one person who always talked incessantly about, well, nothing, decided to update us about something. After a long-winded discourse, this individual let us know there was nothing new but thought they should notify us anyway.
Darlene’s post made me think more broadly and more specifically:
In the broad sense, if we were to extend consideration of our time beyond meetings, how much of our time is wasted trying to discern the meaning of what we hear and read? How many people talk or write aimlessly before getting to a point (or revealing they don’t have one) that could have been made (or its lack revealed) in minutes or seconds? How many people talk and write in jargon that loses meaning and gains prospective definitions every time it’s used?
In a more specific sense, consider the word, innovation. What does that mean? Are you sure? Are you sure what it means to every person who says it or writes it? Is it different from change? Is it different from imagination? From ingenuity? From creativity? Are you sure?
If you go to Wikipedia and look up the age-old question — how many angels can dance on the head of a pin? — this is part of what you’ll find:
In modern usage, it … has been used as a metaphor for wasting time debating topics of no practical value, or questions whose answers hold no intellectual consequence, while more urgent concerns pile up.
Grandpa O’Brien would have expressed that notion as chasing the mice while the elephants are running down the street. But the point remains the same: We’re increasingly enamored of much ado about nothing of intellectual substance, even as we ignore momentous matters of material meaning.
I thought of the angel question when I saw a post from another guy who’s trying to sell another book to convince us he’s another innovation expert with another reason to tell us what to do. And to add insult to injury, our friend, who shall remain unnamed to keep me out of hot water, he refers to himself (I promise you: I would never make this up), as a Disruptive Innovation Expert. Especially if he believes he is one, I’d call him dangerous. But maybe that’s just me.
In his post, the Disruptive Innovation Expert offered six nuggets of indisputably insipid inanity [translations mine]:
- Identify Issues before They Become Problems. [Translation: Clairvoyance is an asset.]
- Don’t Get Tunnel Vision. [Translation: Remember attention? Pay it.]
- Embrace Explosive Transformation. [Translation: Floor it.]
- Avoid the Temptation to Move Faster. [Translation: No. Wait! Hit the brakes!]
- Work on Your Business. [Translation: Strategy before tactics.]
- Think, Reevaluate, Repeat. [Translation: Common sense, anyone?]
That’s innovative? Really? I don’t know who should be more ashamed — the Disruptive Innovation Expert who’s peddling that schlock or the rest of us for letting him get away with it.
May I Have This Dance?
Someday there will be a research group convened comprising linguists and anthropologists. The group will be commissioned to determine the point in history at which innovation became the most popular and the least meaningful word in the language. Simultaneously, a corollary group will be convened comprising psychologists and philosophers. That group will set itself the task of identifying the genesis of our ceaseless gullibility and the reasons for which we adopt nugatory gibberish like innovation as gratuitous ideology, en masse.
The results of that research won’t be taught in business schools. They’re selling buzzwords and betting the ranch on gullibility just like the would-be innovators. The results won’t be published in Harvard Business Review, either, for exactly the same reason. And the results most certainly won’t be read in or espoused by corporate bureaucracies or the consultants who feed on them because … well … you know.
All of that notwithstanding, here’s the only thing you really need to know: One person with a concrete plan and unshakeable resolve is worth more than an infinite number of self-appointed innovators.
Let the innovators dance anywhere they like. The rest of us have meaningful work to do.