The Importance of Company Culture in the Workplace

The world is awakening to the importance of company culture. If you search Google for it and you will find that search results turn up over 400 million hits in a fraction of a second, including stories in Forbes, the Wall Street Journal, and other respected business publications.

Why does culture earn so much press? That is because it is critically important, often misunderstood, and impacts the bottom line. Company culture has finally become a topic that actually keeps leaders awake at night.

Culture is the personality of an Organization

Most simply, culture is the personality of the company, which contributes to its sense of order, continuity, and community. Culture is partly described in how your organization runs including corporate procedures, the employee manual, and standardized workflow. It is also evident in employee protocols and behaviours such as how you dress at work, how you greet visitors and the stories you share about your workplace. It is described by what you offer such as the services, products, or intellectual advancements generated by your organization.

Culture is the personality of an organization, which contributes to its sense of order, continuity, and community.

A healthy organization will shift its culture periodically. These shifts can occur at different points in a company life-cycle and align with any major changes in business goals, such as when innovation becomes more important to develop new products or services. Shifts that occur too late to properly reflect business changes are commonplace and announced by striking headlines such as “15% layoff” or “management forced out”.

Culture and engagement

At the heart of employee motivation resides their own understanding of and alignment with the company culture. Engaged workers are the product of an environment in which they are valued, encouraged and supported. When people are helped to achieve their full potential, they are motivated to perform at their highest levels which certainly helps to obtain the company goals.

Misalignment of employees and company culture can have a negative impact on any business. Companies with low employee engagement suffer from a 32% decrease in operating income. 32% is such a remarkable number that it should definitely encourage more conversation around this issue.

What Is your culture type?

If we agree culture is important, we definitely need to understand how to identify it?

Competing Values Framework is a proven model describing company culture. Its framework consists of four core values that represent opposite approaches for driving innovation and effectiveness.

Each quadrant designated as Collaborate, Create, Control, and Compete — illustrates a culture type. For example, a Collaborate culture focusses on teamwork and effective communication, a Create culture concentrates on doing things first by differentiating itself externally with a high degree of experimentation and individuality, a Control culture is usually run by a very controlling leader with rigid rules and regulations or procedures which often discourages input from team members, a Compete culture encourages competition between the teams which can be good or bad depending on how it is handled..

No company exists entirely within one quadrant of the culture. Nor should it, as certain cultural traits from each of the quadrants are important for a healthy organization. In fact, each company workgroup or department may have different cultures, and they may only partially align with the overall company culture. For instance, a quality assurance department with an emphasis on rigour and process will be much different than a research and development department, which would more likely be focused on innovation and creativity.

Culture and your workplace

In the past, space has been viewed as a cost center and a drain on the bottom line. Recent shifts towards a human-centric business model recognize space as an enabler of effectiveness and innovation.

Our highest achievement as designers is to understand and efficiently support the disparate needs of the workforce. Developing a useful program for space needs is a necessary and complicated part of any project. Often missing is the evidence for a certain spatial decision, such as the size or number of meeting spaces. Happily, different culture types can provide a grounded rationale for the design decisions most appropriate for their work needs. For instance, a workgroup that is mostly a Control culture doesn’t require as much collaboration space and will benefit from more formal, “heads down” spaces than a Create culture.

The design of space can also impact the bottom line either directly, by helping or hindering the flow of work, or indirectly, by impacting the happiness and engagement of employees. Architecture, interior design, and furnishings provide a tangible way to support or even alter the culture of an organization.

The realization that design is useful is certainly a key element to consider.

The importance of culture and workplace

$450 billion is the amount Gallup believes is lost every year due to disengaged workers. This underscores that engagement and successful organizational culture  are intentional by design and not the product of default or serendipity.

A cultural assessment of the workspace might be a valuable place to start if you are looking to increase productivity, efficiency, creativity and happiness in your workplace. In the end, the leadership needs to lead the way, model the behaviours they want to see in their employees, and commit to creating and maintaining a culture that will provide the organization with the results they seek.


Sandy Chernoff
Sandy Chernoff
SANDY'S 30 years of didactic and clinical teaching in study clubs and continuing dental education, coupled with her almost 40 years of Dental Hygiene practice bring a wealth of experience to her interactive soft skills workshops. With her education background she easily customizes interactive sessions to suit the specific needs of her clients. Her energetic and humorous presentation style has entertained and informed audiences from Victoria to New York City. Sandy’s client list includes law firms, teaching institutions, volunteer and professional organizations and conferences, businesses, and individuals. Her newest project is turning her live workshops into e-learning programs using an LMS platform. Her teaching and education background have helped her to produce meaningful and somewhat interactive courses for the learners wanting the convenience of e-learning options. As the author of 5 Secrets to Effective Communication, Sandy has demonstrated her ability to demystify the complexities of communication so that the reader can learn better strategies and approaches which will greatly improve their communication skills and ultimately reduce conflict, resentment, disappointment, complaining, and confusion. As a result, the reader will be able to increase productivity, efficiency and creativity, improve all the relationships in their lives and ultimately enjoy a happier, healthier existence! Sandy blogs regularly on her two websites on the various soft skills topics that are featured in her workshops and e-learning programs.

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  1. Great and educational topic.
    A leader who wants to bring to success an organization must necessarily develop a dual vision: attentive to the actions and decisions that lead to the improvement of company performance while at the same time attentive to the implications that such actions and decisions have on corporate culture. But of these two aspects, perhaps, the area on which current leaders will focus more on their own efforts is the second: know how to govern the symbolic world to create consciously successful culture.

    Among Corporate Culture and Leadership there is a deep relationship. Working on the Leadership of a company it is the same thing that working on Corporate Culture and vice versa. Are the leaders, within the organization that define for all of the ways of thinking and acting. The fact remains that these leaders are influenced by middle management or any group operating within the organization that presents winning values. The true leader is one able to reflect on the values that should be infused by the company to enable it to be successful and, consequently, must also be the one able to change these values, understand when they are no longer functional.

    • Great insights and expertise, Aldo. thank you so much for reading the post & adding your very insightful comments…..your expertise is always welcome & I am sure the readers will enjoy your addition to this post. Hope you have a great weekend.

  2. Great post. I think one of the keys is simply that when interviewing the company needs to make clear its’ culture because if a team member is not in sync with the company culture you are asking for trouble.You can have someone who is producing but of they do not buy into the vision and the culture they should not be their.

    • Hi Norman, Glad you liked the post and I certainly agree with your comments. If one does not fit the culture they do not belong in the organization so learning about that is key for everyone. When I teach interviewing I always stress researching the company, and if possible even speaking with people who work there. Always pays to be prepared when being interviewed.

    • Hi Norman, thanks for taking the time to read the article and adding your very insightful comments. I agree with you if you are not a fit no one will be happy… do your research ahead of time to see if you are sync with the company culture.