Facebook has become the advertising outlet of choice for many of the world’s businesses and companies. Whenever there is a new product to test, a service to announce or event to promote, many organisations turn to Facebook to post news of the development.
To enable this, Facebook allows users to create pages devoted to specific topics. Visitors can then “like” the page and then receive updates about the topic as well as connect with others with similar interest. The number of likes is therefore an important measure of the popularity of the page and there is considerable prestige in having many likes.