The Great Game of ‘Tag’ – Who’s (Really) It?

An occasional series of ramblings about this and that from the lucky guy who has the distinct privilege of sitting on top of this platform. Sometimes written for public consumption, and sometimes not. This one, not —as it’s being shared solely with our amazing collections of talented Contributors from around the world without whom we would simply be irrelevant. For each of them, we are grateful.

Rarely, and particularly during challenging (pandemic) times like the present do I have the time to write versus publish. And particularly since we’ve released our amazing intern support team several weeks ago to focus on their families until the current storm blows over. But every once in a while something crops up that’s worthy of a few words. Today’s crop focuses on “Tag” – not the game many of us enjoyed as kids, but rather the social media version; that is to “tag” someone when sharing an article.

The Old Version

Tag (also called it, tig, tiggy, tips, tick, chasey or touch and go) is a playground game involving two or more players’ chasing other players in an attempt to “tag” and mark them out of play, usually by touching with a hand. There are many variations; most forms have no teams, scores, or equipment. Usually, when a person is tagged, the tagger says, “Tag, you’re ‘IT’!”. The last one tagged during tag is “IT” for the next round.

The New Version

Different from hashtagging, tagging refers to using a social handle or username of a person or business in your post or photo. When you tag people or things in a post or photo, you are identifying them and essentially “linking” them in your post. To tag, you simply type the @ symbol and then the start of the person’s or business’s profile name. The name should pop up as an option. More about the many variations of tagging in this article published a while back, authored by our good friend (and Featured Contributor) Kevin Monroe: The [Not So] Subtle Art of Tagging.

Who’s Really It?

And as a publisher, that’s our challenge. From day one almost ten years ago, we’ve approached this as a team effort vs. simply publish and move on (which is the “easy” approach taken by virtually every other platform of our kind). We start the ball rolling by first; sharing across every one of the social media communities owned by us, plus two Twitter channels and about a dozen other social media streams. And only then do we pass the ‘sharing/tagging baton’ over to the article author. From time to time, we’ll do some special tagging on our end (e.g. introducing new writers, new articles first published here, etc.), but we limit this to just a couple of articles each day to maximize results. Lately, we’ve made an extra effort to include articles with messages that just need to be heard (positive, uplifting, etc) in the midst of all the negative pandemic noise out there.

So What’s The Challenge?

By doing more than most, we are effectively unable to do less, as it seems as though our unique extra effort has become an expectation versus a distinguishing, value-added “nice-touch”. In other words,  we often experience blowback if we don’t share/tag virtually everything (despite the fact that we never have).

In discussing this with a good friend and avid social media user recently, she offered a great analogy;

You’ve been going to your favorite restaurant for many years and in the beginning, you were both surprised and very pleased to discover that not only did they serve a great meal, but they occasionally followed it with a complimentary dessert —a value-added “nice touch” that clearly distinguished them from their competitors. During your most recent visit, they didn’t offer you a complimentary dessert. When you asked them why, they graciously explained that it was simply a special courtesy offered to brand new customers and every now and then, to regular customers. 

Of course, when you sprinkle in the current world chaos, our reduced resources (and likely those of your favorite restaurant above) any blowback whatsoever is unexpected, surprising, and a bit perplexing —recognizing that we, along with your favorite restaurant have held true to delivering precisely what we’ve always delivered.

Where Do We Go From Here?

Full speed ahead with our “pedal to the metal”. While human nature and business savvy might inspire your favorite restaurant to avoid future misunderstandings (while also saving time/expense) by simply ditching the complimentary dessert altogether, we’re simply going to keep on doing what we’ve always done. Because we always do our best to do what’s in the best interest of our writers.

But we need to do more, starting right now with an expanded Contributor FAQ Page for their benefit. And with occasional articles like this, we’re going to do a better job of highlighting what’s hot and what’s not. Because (back to that great game of tag) all things considered —we’re BOTH really “IT“.


Dennis Pitocco
Dennis Pitocco
DENNIS is the Founder & Chief ReImaginator of 360° Nation, encompassing a wide range of multimedia enterprises, including BizCatalyst 360° —the award-winning global media digest; 360° Nation Studios —dedicated to reaching across the world in an effort to capture, produce, and deliver positive, uplifting messages via blockbuster global events, and; GoodWorks 360° —a pro-bono consulting foundation focused entirely on providing mission-critical advisory services to nonprofits worldwide. Collaborating with his Chief Inspiration Officer (and wife), Ali, everything they do is "for-good" vs. "for profit". Their mission over the past decade-plus has been to rediscover humanity at its best, influencing and showcasing it every step of the way. Together, they do their very best to figure out what the world is trying to be —then using all their resources to help it to be better every day in every way. They understand and embrace the notion that it’s not about me or you; it’s about caring for the people we serve and more responsibly stewarding the precious resources in our care. And they believe it’s about showing up, being present, and intentionally giving our invaluable gifts of time, talent, and treasure "for good". Dennis is a contributing author to these Best-Selling Books ♦ Chaos to Clarity: Sacred Stories of Transformational ChangeJourney Well, You Are More Than EnoughThe Four-Fold Formula For All Things Wellness: True Stories of the Heart, Spirit, Mind, and Body Voices of Strength Win the Wellness W.A.R. We Are Responsible

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


  1. It takes the special amidst us to see beyond the horizon. To rise above myopia. To cut across differences. And to plan such a life that impacts others favourably and endeavours to be inclusive towards one and all, most significantly Mother Nature and our animal family, Covid19 has been emphasizing on all of us.

    So thank you Dennis, for keeping this very spirit up, being an exemplary influencer and cutting off the noise.

    Let’s all create a world we have always wished to live in!

    • Can’t tell you just how much your always-kind words of support and encouragement means to our @BC360° team, my friend. As you’ve inferred, let us all be the change that we want to see in the world going forward.

    • We really appreciate your thoughtful comments here, Mac – this kind of sentiment reinforces our quest to “soldier on” in the midst of mayhem. Thank you!

  2. “By doing more than most, we are effectively unable to do less”.

    You’ve nailed it Dennis or as my mother used to say “Beware….the more you do….. the more you may do”!

    Thank you for the share along with the clarity. I would add that personally I am wary of tagging….. so many social media norms to observe that I’ve often seen the question ” why did you tag me”? or “if I don’t know you that well don’t tag me”.

    So my concern is: will re tagging the people in the Bizcatalyst community that you (Dennis) have already tagged, not just peee them off?

    I’m gonna stick my neck out and say I don’t think its just down to lack of commitment, I think its a fear of ” will this person object to me tagging them” and am I going to get a virtual slap. It does happen. Its a dilemma!

    Dee 🙂

    • As they say, Dee – “to tag or not to tag, that is the question..” … Our position has always been more is better than less, keeping in mind that just because one is tagged doesn’t mean they need to read/acknowledge/respond, as often tags are simply a courtesy “FYI” … Thanks for weighing in here!

  3. Thanks Dennis,
    I’m getting better at this tagging game…
    I do wish there was a way to save a group as it does get time consuming to actually look each person up. I don’t know about anyone else but sometimes there are names just too hard to find. Especially if you aren’t connected.
    I’m still working on the “who” to tag…it’s different everywhere but my main focus is linkedin… some days I just don’t know who to tag. I do see who may have shown interest in the past.. it takes time to get aquatinted… Let me know what I can do my friend🙏 I’m getting tagged everywhere.. it’s hard to keep up..but you figure it out somehow, we’re only human and pace differently. You find where you want to go and where you want to be. But we try to help too. Thanks. Paula