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The Future of Airbnb in Cities

Since its founding, in 2008, Airbnb has spearheaded growth of the sharing economy by allowing thousands of people around the world to rent their homes or spare rooms. Yet while as many as 425,000 people now stay in Airbnb-listed homes on a peak night, the company’s growth is shadowed by laws that clash with its ethos of allowing anyone, including renters, to sell access to their spaces. In this interview with McKinsey’s Rik Kirkland, Airbnb cofounder and CEO Brian Chesky explores how the company’s relationships with cities can evolve. An edited transcript of Chesky’s comments follows.

It’s a currency of trust, and that used to live only with a business. Only businesses could be trusted, or people in your local community. Now, that trust has been democratized—any person can act like a brand.

via The future of Airbnb in cities | McKinsey & Company.

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