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The Evolving Role of The B2C Marketer: Putting The Customer At the Core

When asked which trends will shape the future of marketing, B2C marketers were evenly split between the always-connected possibilities of the Internet of Things (45%) and beacons (45%), or real-time mobile personalized interactions. Just over a quarter of B2C marketers saw wearable technology as the next frontier for their marketing programs.

Take a look at our infographic below and if you want to learn more about the findings, check out the full report: The Rise of the Marketer: Driving Engagement, Experience and Revenue.

Putting The Customer At The Core

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