When asked which trends will shape the future of marketing, B2C marketers were evenly split between the always-connected possibilities of the Internet of Things (45%) and beacons (45%), or real-time mobile personalized interactions. Just over a quarter of B2C marketers saw wearable technology as the next frontier for their marketing programs.
Take a look at our infographic below and if you want to learn more about the findings, check out the full report: The Rise of the Marketer: Driving Engagement, Experience and Revenue.