A few months back, I wrote about the ethical consumer, giving advice on how to win his or her heart. I talked about the ethical-consumerism trend, which originated in the 1990s and took the Western world by storm (or at least I thought it did…). I then suggested that you must make changes in your business for it to be more “green,” be sensitive to social issues, and volunteer.
The Ethical Consumer: Does Such a Thing Really Exist?
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