The End of The World

The end of the world is a state of mind,
And it’s amazing these days
How little it takes to get you there

We have become so sensitive to it
That all it can take is an extra foot of snow
Or the eruption of a volcano somewhere.

All it can take is assholes with bombs
Threatening each other’s existence
Posturing for profit. Selling short.
Stuffing Swiss bank accounts

All it can take is a half hour
Of the nightly news
Even on a Sunday

All it can take is a doctor
Bought and paid for by
The new Merchants of Death
Who make the pills that create
Both heaven and hell

All it can take is a poor
Guatemalan widow and her child
Knocking on the door of The Mansion

All it can take is a cell phone
In the hands of a lunatic
Spelling out hate and division
In the language
Of a poorly educated 12-year-old

All it can take is the loss of hope
From millions who believed that
Robots would never replace them
And never developed a plan B

All it can take is a government
That forgets who they are governing
And starts to see their job as an ATM
And the people, the sheeple, as the cash that fills it.

All it can take is the shake of a head
To the science that doesn’t lie
And the turning of a blind eye
To the suffering and pain
Of the truth it tells

All it can take is the mere suggestion
That we are not all created equal
And the mileage that’s gotten out of that
Is virtually infinite

The end of the world
It doesn’t take much of a cut to start it
When we are all dancing on the edge
Of a razor blade

When the leaders we put our faith in
Forget that they are human too

The end of the world
Will come slowly, like the world itself has formed
There will be no divine intervention to save us
Only our own ingenuity
And own powerful will to live
And make things right

There will be no political heroes
For that ship has already sailed
There will only be you and me
And the human terms we come to now

The end of the world is coming
And we control the when of it,
But sadly not the how


Jim Murray
Jim Murray
I have been a writer since the age of 14. I started writing short stories and poetry. From there I graduated to writing lyrics for various bands and composers and feature-length screenplays, two of which have been produced. Early on in my writing career, I discovered advertising. While the other media have drifted in and out, communications writing and art direction have been the constant through a 20-year career senior positions in Canadian and multi-national agencies and a second career, which began in 1989, (Onwords & Upwords Inc), as a strategic and creative resource to direct clients, design companies, marketing consultants and boutique agencies. Early in 2020, I closed Onwords & Upwords and opened MurMarketing which is a freelance strategic development/copywriting/art direction service for businesses working to make a positive difference in the world. I currently write long format blogs in 4 different streams, encompassing, entertainment, marketing, and communications, life in general, and the renewable energy and recycling industries. These are currently published on I have, over the years, created more than 1500 blog posts. I live with my wife Heather in the beautiful Niagara Region of southern Ontario, after migrating from Toronto, where I spent most of my adult life. I am currently recovering from spinal surgery and learning to walk again.

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