The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes what we need to design and build.
How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy.
