You have a lot of big decisions to make when starting a new company and it seems like choosing a name should be one of the simple ones. However, picking a winner requires a delicate combination of business insight and raw inspiration. How can you make sure you’ll find a business name that works?
Coming up with a name for your business can become almost an afterthought when you’re hard at work drafting financial plans and finding suppliers. Even if a wonderful name springs to mind, there may be a good reason why you shouldn’t use it. It’s important to check your big idea out on many levels before you get it printed on all your promotional materials.
Hopefully, you’re going to use your business name for a great many years to come. Make sure you do things right from the start, and you’re far more likely to achieve that long-term success.
Courtesy of: The Business Backer