In early 2012, McDonald’s launched a social media campaign to try and inspire customers to tell heart-warming stories about happy meals under the “golden arches” using the hashtag, #McDStories. But the community responded in a less appetising way than McDonald’s had anticipated, with stomach turning horror stories about bad experiences with the food and the brand in general. The brand had tried to engage with its community by giving it a blank cheque that was quickly filled in by anyone with an axe to grind. Without a solid objective in mind, the brand position was damaged.
BE PART OF THE LEGACY
TAMPA BAY • FEBRUARY 23-24 2026
This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.
The Danger of Siloed Social Media
DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE