The Choice that Changes Everything

Yonason Goldson works with business leaders to build a culture of ethics, setting higher standards to earn loyalty and trust. He’s a rabbinic scholar, repentant hitchhiker, and co-host of the weekly podcast “The Rabbi and the Shrink.” He has published hundreds of articles applying ancient wisdom to the challenges of the modern world, and six books, most recently “Grappling with the Gray: an ethical handbook for personal success and business prosperity.” The ninja were covert agents in feudal Japan who practiced espionage, deception, and surprise attacks. Doesn't that make Ethics Ninja a contradiction in terms? Not at all. Just as the master of martial arts turns an opponent’s strength against himself, the Ethics Ninja turns attacks against moral values back against the adversaries of ethics, exposing groupthink and double-standards through rational argument in asymmetrical battle to vanquish the enemies of moral clarity.