A DECADE+ OF STORYTELLING POWERED BY THE BEST WRITERS ON THE PLANET

WE DON'T DO IT ALL, BUT WE DO IT ALL "FOR GOOD"

BE PART OF THE LEGACY

TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

The Burden of Deserve: How Conditional Worth Shapes Our Lives

Deserve is a heavy word. Why? Because some of us heard it is very conditional.

If you’re like me, you grew up with a parent who said that 

unless you work very, very hard, 

unless you become a really good human being who thinks of others more than yourself, 

unless you dedicate your life to worldly matters, 

unless you live your life thinking of your every move being fair and 

unless you are productive all the time—you might not deserve everything good in life. 

Especially not money, because money can spoil all these virtues! 

Do you see how many “unless” conditioning there are to be a “deserving” human being? (These are the ones I uncovered, probably there are more! With pure good intentions I bet.)

It is exhausting! 

It took me a long time to realize that this was the subliminal message I inherited from my family. While it did me some good—I’ve always worked hard, cared about people, and dedicated myself to causes close to my heart—I’ve discovered in middle age that it also held me back. It probably made me question my worth at times. It made me feel “not good enough” trying to live up to these expectations just to deserve to be a “good” human being. 

I realized at some point it conflicts with what I truly believe: Deserving everything great in life is your birthright. 

Yes, I still value hard work, generosity, and helping others. Yet that doesn’t mean I need to beat myself up or feel compelled to be productive every single moment of every day. It also doesn’t mean I should always have to work excessively to make a living.

Unless you become aware of these inherited beliefs, you may not realize the impact they have on you. If you’re a parent with young children, be mindful of how you convey these values. Ensure your children don’t grow up thinking they’re unworthy or undeserving unless they meet certain criteria you set for them. They may have a different definition of success and they already deserve everything good in life.

Reflecting on the impact of these beliefs on myself, and the damage they’ve caused—if I may call it that—I see why it’s so hard for me to rest, even when I’m sick. It explains why I feel the need to be productive constantly. I didn’t do these consciously. As a child, you pick up these messages and embrace them without questioning them. You do not have the ability to process these at a young age. Your parents know everything. You are programmed to make your parents happy and get their approval.

When we grow up and start to question our beliefs that is when we start to realize the impact and have a chance to change them. This is one of them. 

Please make sure you show your child they are deserving, without conditions.  Deserve becomes a heavy word otherwise and they will literally carry that weight around.

Brooke O. Erol
Brooke O. Erolhttps://www.purposeful.business/
Brooke O. Erol started her career at IBM following the traditional path she was given to be "successful". She quit her "great job" on paper after 11 years, feeling she is not aligned with it. She started her journey to find her purpose in life. She started her first business in 2003; Your Best Life to help professionals who don’t like their jobs and want to find more meaning at work. After being around so many unhappy people at work as her clients, she decided to help the organizations and leaders who employed them. She started her second business; Purposeful Business to help leaders catch up with our times and grow their businesses without sacrificing the well-being of their people; where profit becomes a by-product rather than the main goal. She believes life is too precious to live only for weekends and retirement. She is the author of Create a Life You Love. She is also the co-author of "From Hierarchy to High Performance: Unleashing the Hidden Superpowers of Ordinary People to Realize Extraordinary Results" that became an International Best Seller in 2018. She speaks and writes about Leadership, Purpose-Driven Life and Organizations, Future of Work in the US, and abroad.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


RECIPIENT OF THE 2024 "MOST COMPREHENSIVE LIFE & CULTURE MULTIMEDIA DIGEST" AWARD

WE ARE NOW FEATURED ON

EXPLORE 360° NATION

ENJOY OUR FREE EVENTS

OUR COMMUNITIES