I read a post on “How to make your Employees Hate You Less” by Namita Sinha. The post attracted not only wide discussions but also reminded me of the Boomerang Effect.
In simple words, The Boomerang Effect produces adverse results to the desired ones. This can happen when we try to shake long-standing beliefs and fight them.
This effect can influence negatively persuasions that are forceful or marketing campaigns that limit the choices of consumers.
To disrupt the firm beliefs of people means shaking them and indirectly telling them they were not wise to hold such beliefs. Wikipedia describes this effect as “the boomerang effect is a situation where people tend to pick the opposite of what something or someone is saying or doing because of how it is presented to them”.
People tend to reject forceful persuasion. Worse. If a leader or manager uses aggressive methods to make the employees conform the employees shall hate him. Hatred toward the manager builds up.
I relate hatred to the dryness of hearts coupled with a repulsive character. Hatred will only lead to an intensified Boomerang Effect. The more the leaders try to force the employees, the more they shall hate him and the more adverse effect the leader shall get. Namita noted that “as we had, reflected recently.., – this is so much about separatism, repulsion and not an all-inclusive”.
People like to have at least a few choices. If they hate a leader they have one option- to show even spiraling rejection of what he asks them to do. A Spiraling Boomerang Effect results.
No matter what the causes of hatred towards a leader are, excessive desire to control and force his opinions on employees stands out among them.
In a toxic environment filled with hatred for a leader, creativity dies. Employees disengage or leave. Productivity drops. Quality suffers. Earning drop. A Boomerang Effect Initiates and builds up rapidly. Trying to improve customer relationship ends in its deterioration. Same with increasing quality of products or services as they too go down.
The cost of hatred spreads and ripples through the whole organization.
A great leader shall not lose empathy or try to lead by control. On the contrary, he shall soften his grip, give choices and listen more carefully. Persuade gently, communicate softly and walk the talk.