The events industry has grown massively in recent times. As more companies are looking to hold events, the need for events specialists has increased a lot. The live music scene and other events such as film and literature festivals have grown as well. So, if you want to start an events business, here are some crucial tips.
Start Small
When you are running a startup, you need to start small. If you just in at the deep end, you will probably sink rather than swim. You learn from your mistakes in this industry. And it’s better to make those mistakes on small projects when you’re starting out than on big, high-pressure projects. So, take on small jobs and build your expertise and experience levels from there. It won’t be long before you can move onto those bigger, better-paid jobs, so there’s no need to rush.
Find a Niche
With so many different events businesses out there, you need to show why yours is different and better. That’s why you should focus on finding a niche for yourself. When you have a niche sector of the events industry that you focus on, you can show clients that you know what you’re doing. Clients will always be most interested in the businesses that are specialised in the kind of ›event they want. It doesn’t matter what your business’s niche is, but be sure to find one.
Always Stay on Schedule
Keeping everything and everyone ticking over and working to a deadline is vital in the events industry. You have a very definitive deadline. If you’re not finished by the time people start to show up for the event, you’ll look a little amateur. So, staying on schedule and making sure that everything comes together before the deadline should be a top priority. Things like crew scheduling software and other programs can help you organise your schedule.
Keep the Lines of Communication Open
Organising an event is all about communication. Without both sides staying in contact with one another, it’s hard to get anything done properly. If clients are trying to contact you with new ideas and changes, you need to be able to receive and process them quickly. But that’s only possible if you are easy to communicate. You should have an email address and phone line that you dedicate to clients who want to contact you about their projects. This will save time and stress for everyone.
Create a Plan B
Things can go wrong when you are trying to stage an event. Being able to deal with these problems and come up with a solution is a big part of your job. That’s why you should always have a plan B in place. This would allow you to come up with an alternative if something disastrous was to go wrong on the day of the event. It might be the case that there’s a power cut or someone (or something) doesn’t turn up as planned. Your plan B probably won’t be as good as your plan A, but it’ll be better than nothing.
