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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

The Athlete’s Mindset Journey

Moving from athletics to entrepreneurship has taught our guest expert important lessons about dedication and discipline. Whether training for a marathon or building a business, success demands consistent effort and focus.

In entrepreneurship, like in sports, achieving greatness requires sacrificing immediate gratification for future success. While fun activities are tempting, it’s the disciplined pursuit of important tasks that leads to real achievement. Just as athletes train hard to excel, entrepreneurs must diligently work on essential goals to thrive. True satisfaction comes from staying focused on what truly matters, even when it’s not always easy.

From Fear to Fire: Secrets to Overcome Fear, Embrace your Gifts and Achieve Success

This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire.  Today we talk about an athlete’s mindset journey to entrepreneurship.

Melissa Carson

Melissa Rider Carson combines her extensive experience in HR leadership with the discipline and resilience of an endurance athlete to guide leaders toward creating impactful and thriving workplace cultures. With over 25 years in the field, she has led teams to success and lived the principles of dedication and strategic planning through her achievements in marathons, triathlons, endurance races and professional endeavors.

Her athletic journey deeply influences her approach to leadership and organizational development, emphasizing balance, perseverance, and the pursuit of excellence. Melissa’s unique blend of professional expertise and personal dedication offers a fresh perspective on overcoming challenges and achieving long-term success, making her an invaluable partner to leaders aiming for growth and meaningful impact.

In addition to being the CEO of Canopy Strategies, she is the published author of two books: A Perfect Life is Not the Goal: A Practical Guide to Loving the Life You Are Living and There is No Such Thing as a Perfect Job: A Practical Guide to Loving Your Work Life. She is also active in several professional organizations, including co-leading a committee for the Philadelphia Society of People and Strategy

Connect with Melissa:

Free Resource for YOU: Reflections for Success

Website: Canopy Strategies

Social Accounts:
LinkedIn: Melissa Rider Carson
LinkedIn: Canopy Strategies
Instagram: Melissa Rider Carson
Facebook: Melissa at Canopy Strategies 

Quote of the Day:

“The mind is absolutely instrumental in achieving results, even for athletes.
Sports psychology is extremely important when you’re winning and losing races by hundredths and even thousandths of a second.” ~Michael Johnson

Heather Hansen O'Neill
Heather Hansen O'Neillhttps://heatherhansenoneill.com/
Heather Hansen O’Neill is an international keynote speaker, behavioral expert, author of Find Your Fire, Teams on Fire! and co-author of the new Amazon bestseller- Where’s the Office? Moving Today’s Leaders from What IS to What CAN BE. Heather is also a 2x TEDx speaker, host of the popular podcast From Fear to Fire, and creator of L-FOCUS (Leadership For Our Children’s Ultimate Success). She stimulates vibrant energy, focus, and action for those who want to collaborate effectively, lead change, and achieve massive results. Heather’s mission is to open leaders’ minds and hearts to the possibility within them. She believes strongly in the power of choice to seek moments of humanity and use your gifts to make a real impact on the world.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


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