Content marketing is on the rise, there’s no doubt about that. We also know that it’s not only because of Google’s Hummingbird. In reality, content marketing has been around for ages. It is simply that it was never embraced as heavily in digital marketing as it is today. One of the oldest examples of content marketing I could think of is The Locomotive. In November 1867, Hartford Steam Boiler Inspection and Insurance Company debuted The Locomotive. It is a very old magazine that has continued to been published under the same name.