Unicorn companies are defined as a privately held startup company with a valuation over $1 billion. These companies are so scarce, hence the reason they were dubbed “unicorns”. The list of companies that have reached “unicorn” status includes household names like Uber, Spotify, and Twitter. Currently, there are over 440 unicorn companies in the world.
McGuffin Creative Group set out to explore the relationship between valuation and brand awareness among US-based B2C unicorn companies. To do this they surveyed over 4,000 consumers to determine which unicorn companies’ consumers are most familiar with. In the analysis, they compiled the 25 best-known unicorns in the US, the fastest-growing unicorns in the US and also included demographic breakdown of consumer awareness broken down by gender and age group. The full analysis from McGuffin Creative Group can be seen in the graphic below.
Courtesy of Mcguffincg.com
