Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines;
So it’s no secret that Search Engine Optimization (or SEO, the art and science of improving a site’s organic search rankings) is a vital part of every hotel’s marketing toolkit.
As most hotel marketers know, search never stays the same for very long. Google takes over 200 factors into account when crawling, indexing, and ranking sites on the web and rolls out around 500 refreshes and updates to their search algorithms each year.
In such a dynamic arena, the best advice for hoteliers who want to rank #1 is to “mind what matters.” Staying abreast of the updates that specifically impact hotel websites is the first step hoteliers can take on the SEO stairway to higher rankings.
For hotels, two of Google’s most recent updates certainly do have an impact on where, exactly, your site will end up in the search results. One update makes it easier for searchers to find hotels by displaying business listings more prominently, while the other helps hotels find searchers by improving the accuracy of geo-targeted AdWords campaigns.