Ten Things I Hope The World Realizes Before Its Too Late

  1. That the COVID plague has connected us all in a strange and deadly way, and it is only through universal cooperation that we will conquer it and put processes in place to prevent further plagues from causing the level of human damage this one has caused.
  2. That the dependence we have on fossil fuels needs to be minimized because the producing nations hold all the cards here and have actually started to weaponize it to get what they want. This is greed run amok in a world where generosity needs to take the lead.
  3. That the free market system of capitalism is no longer a viable way to run the world’s economy, because it concentrates financial power in the hands of a few, to the detriment of the many.
  4. That religious belief is not a reason to exclude anyone from any society. Nor is it a reason to create conflict. God is still just God no matter what it is called.
  5. That ignorance, in many parts of the world, needs to stop being used as an excuse for amoral, antisocial, or illegal activity. Every human needs to be properly educated so that they understand that any differences between people on this planet are merely superficial.
  6. That the human race has to start thinking of itself as one entity. The tribalism that we have been practising for at least 3000 years has only led to death, destruction, and unhappiness.
  7. That universal cooperation needs to extend to the critical areas of the environment. Right now there are too few people sharing knowledge that others could use to contribute productively to the environmental solutions we need everywhere in order to survive as humans and animals.
  8. That the inequity of food supply in the world is at its widest margin in our history. Countries that grow more than they need have a moral obligation to share with those who cannot grow enough.
  9. That we need to stop paying more attention to politicians than we do to experts in all fields. Politics, universally, has become a feeding trough for the greedy opportunistic, power-tripping control freaks.
  10. That the need to affect real solutions to hold back the tide of climate change is upon us right now, and will only get worse from here.


Jim Murray
Jim Murray
I have been a writer since the age of 14. I started writing short stories and poetry. From there I graduated to writing lyrics for various bands and composers and feature-length screenplays, two of which have been produced. Early on in my writing career, I discovered advertising. While the other media have drifted in and out, communications writing and art direction have been the constant through a 20-year career senior positions in Canadian and multi-national agencies and a second career, which began in 1989, (Onwords & Upwords Inc), as a strategic and creative resource to direct clients, design companies, marketing consultants and boutique agencies. Early in 2020, I closed Onwords & Upwords and opened MurMarketing which is a freelance strategic development/copywriting/art direction service for businesses working to make a positive difference in the world. I currently write long format blogs in 4 different streams, encompassing, entertainment, marketing, and communications, life in general, and the renewable energy and recycling industries. These are currently published on I have, over the years, created more than 1500 blog posts. I live with my wife Heather in the beautiful Niagara Region of southern Ontario, after migrating from Toronto, where I spent most of my adult life. I am currently recovering from spinal surgery and learning to walk again.

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  1. Jim
    You know I often don’t like or comment on your posts as much as I agree with the sentiments. Many are simply more confrontational than I choose to be online.
    But even if this is “pie -in-the-sky” It paints a path to look up toward.
    “In spite of everything I still believe that people are really good at heart. I simply can’t build up my hopes on a foundation consisting of confusion, misery, and death.” Anne Frank
    (OK cynics, yes, I know what happened to Anne Frank, but we’re still talking about her aren’t we?)
    Keep the faith