A popular strategy from Apple is their ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise, so keep your goodies to yourself until the day comes to pull the rabbit out the hat. Just as Apple taught us. They leave you hanging until the very last-minute so that when they finally unveil a product you can’t wait any longer to get your hands on it! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!
Courtesy of: The Website Group