Forget the elevator pitch. You only get four words. If you want to start a business or launch a new project, you need to be able to describe your effort in four words. Why four?
via Tell a four-word story. — Design story — Medium.

Forget the elevator pitch. You only get four words. If you want to start a business or launch a new project, you need to be able to describe your effort in four words. Why four?
via Tell a four-word story. — Design story — Medium.
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