Everything about running a tech start-up is tough. We know what we’re trying to achieve but don’t know how long it will take or how much it will cost. We do everything on the cheap because precious investor funding is hard to come by. At the same time, we have to compete with the big boys for everything, most critically talent. But we can’t afford big salaries and bonuses, in-house chefs, trips to inspiring conferences in exotic locations, or an office with floors connected by slides. How can we compete?