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Tag: Word of mouth

Ignore PR and Buzz, use Google Trends to Assess Product Traction

PR buzz is useless for assessing product traction Traction is everything, and it’s easy to confuse press buzz with actually having product/market fit. Writers for...

Hospitality Industry Word-of-Mouth Morphing into Word-Of-Mouth-and-Image

The Internet continues to revolutionize the basic principles of hotel marketing, and new data suggest that the impact of social media on the hospitality...