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Tag: Word of mouth

Ignore PR and Buzz, use Google Trends to Assess Product Traction

BIZCATALYST 360°
PR buzz is useless for assessing product traction Traction is everything, and it’s easy to confuse press buzz with actually having product/market fit. Writers for...

Hospitality Industry Word-of-Mouth Morphing into Word-Of-Mouth-and-Image

BIZCATALYST 360°
The Internet continues to revolutionize the basic principles of hotel marketing, and new data suggest that the impact of social media on the hospitality...

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