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Tag: Women’s Wear Daily

Who Will Win Out Between the Millennials and Boomers?

Like many Americans, I'm fresh from a Labor Day weekend spent with family. Multiple generations gathered in Watch Hill, R.I., including my 15 Millennial...

Millenials to Outspend Baby Boomers by 2017

The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to...