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Tag: Super Bowl advertising

The Key to Success Is First Taking a Trek for the...

Last week I had the pleasure of joining 20 students from Northwestern University’s Kellogg School of Management on a trek to New York City...

Are Super Bowl Ads Worth the Price?

Jan. 28 (Bloomberg) -- Advertising Age Editor Abbey Klaassen discusses Super Bowl ad rates and success with Stephanie Ruhle, Erik Schatzker, and Al Hunt on Bloomberg Television's "Market Makers." (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube…

Do Super Bowl Ads Really Work for Car Companies?

Jan. 24 (Bloomberg) -- Audi of America Director of Marketing Loren Angelo discusses the company's Super Bowl advertising plans on Bloomberg Television's "In The Loop." (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/…