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Tag: social media monitoring

How Marketing and Customer Service Approach Customer Engagement

Marketing may be in charge of social media for a company, but customer service teams are the kings of customer engagement, according to the...

Talkwalker Social Search – Google for Social Media

Talkwalker is an incredibly easy to use tool; I have been using it for last 11 months for my in-house social media research and...

Branding Guest Recovery Efforts

Guest recovery has long been categorized as a necessary evil. While a flawless experience is impossible, it’s an additional opportunity to build loyalty. For...

How To Manage Social Media Monitoring Across Multiple Markets

Social data has become an increasingly valuable asset for businesses. It can help in the quest for a new lead, polish up a pitch,...

Introducing the Social-TV Ecosystem Chart 2.0

Last month Ad Age asked for reader input as we worked with our editorial partner Trendrr, the social-media monitoring firm, on updating our Social-TV...