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Tag: Robert Cialdini

What Very Successful People Have in Common

Stanford MBA school professor Jeffrey Pfeffer looked at the research on success and power along with studying the lives of such high achievers as...

How Not to Make Connections on LinkedIn

Here’s a message exchange from LinkedIn that began promisingly. A fellow group member politely offers to help with referrals. However, as I reject each suggestion,...

Psychology for Marketers: 9 Revealing Principles of Human Behavior

One key part of being a great inbound marketer is understanding how -- and why -- other people think and act the way they...