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Tag: Relationship Marketing

Why Engagement Isn’t a Definitive Indicator of Anything

It’s understandable why so many view engagement as being important. Engagement is seen as an indicator of how effectively your content incited your audience...

The Millennial Generation Is Changing the Face of Consumer Marketing

SOURCE: The Boston Consulting Group January 15, 2014 00:01 ET Study by BCG Shows That Millennials, Who Account for $1.3 Trillion in Direct Annual Spending, Engage More Extensively With Brands Than Do Older Consumers and Expect a Two-Way Marketing Relationship…