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Tag: Pricing

Cost-Based Pricing – Smart Thinking or Misguided?

Most pricing experts focus on ‘value-add’ as opposed to ‘cost-plus’ for setting prices, but what is the difference. Tom Bacon explains If your product is...

What’s Price Got To Do With It?

by Richard Browne, Featured Contributor Why does a 1% price increase improve profit 10%? Your sales team defines price as what’s on the invoice.  Your...

Dynamic and Unbundled Pricing: Following in the Wake of Airlines

A semi-satirical article on possible outcomes in other industries adopting the pricing model of airlines appears in the Wall Street Journal's latest 'Middle Seat'...

3 Factors to Consider When Pricing Rooms

Hotel pricing strategies used to be fairly simple: in slow times hoteliers would drop their rate and in busy times they’d raise them. But...

Finding the Optimal Pricing Approach for Your Hotel

With the economic woes largely behind us and demand exceeding pre-recession levels, pricing right has never been more important in the industry. Is it...