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Tag: Press release

5 Rock Star Reasons To Add Video To Your Press Releases

1  Increase Your Press Release Visibility by 500%+ You don’t have to look too far to find extra stuff that takes a press release from...

The Top 6 Components Everyone Needs In A Killer Media Kit

Before you start writing pitches and press releases, you have to have your supporting cast in the wings ready to come on stage. Writing...

What Jobs Will Be Most Popular A Decade From Now?

Are you a job seeker looking to play a very ambitious long game? While the automation potential of many jobs today is undoubtedly high,...

15 Quick Tips To Write Headlines That Get Clicks

We’re going to make this real easy.  Just as headlines should only be 16 to 18 words, here are 15 “short and sweet” tips...

Lexicon for The New Technology Era

Gartner Inc., a world leading information technology research and advisory company, has assembled an extensive glossary of hundreds of technical definitions used in IT...

Key Press Release Metrics

Press Releases (PR) can be a daunting endeavor – whether it’s for a small business, or on a larger scale. Many firms hire full...

The Coward Leader

I’m a retired Marine officer and have served in a senior leadership role in several Fortune 500 companies.  I’ve seen my share of “coward...