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Tag: Personalization

Network Like A Ninja

Networking is second nature to some, but it fills others with dread. For these people, a little structure can go a long way toward...

Out With The Old, In With The Few

As a Columnist and Featured Contributor for Bizcatalyst360°, (for which I am honoured to be a part of), one of my more engaging posts...

Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location; Every website visitor is...

Lies, Damned Lies & Email Best Practices

It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return Path conducted...

Email Leads Real-Time Marketing Channels

Marketers are beginning to focus on getting out real-time messages that respond to what consumers are doing “now.” Email was the No. 1 channel...