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Tag: Personalization

Network Like A Ninja

Kim Shepherd
Networking is second nature to some, but it fills others with dread. For these people, a little structure can go a long way toward...

Out With The Old, In With The Few

John Coupland
As a Columnist and Featured Contributor for Bizcatalyst360°, (for which I am honoured to be a part of), one of my more engaging posts...

Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

BIZCATALYST 360°
Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location; Every website visitor is...

Lies, Damned Lies & Email Best Practices

BIZCATALYST 360°
It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return Path conducted...

Email Leads Real-Time Marketing Channels

BIZCATALYST 360°
Marketers are beginning to focus on getting out real-time messages that respond to what consumers are doing “now.” Email was the No. 1 channel...

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