Tag: Marketing performance measurement and management
8 Metrics to Conquer a Content Marketer’s Fear of Measurement
While creating and publishing content may be easy, measuring content marketing is a hard and daunting task. Earlier this year, I asked 24 content...
Making Marketing Accountable: Welcome to the New Reality
6 actions CEO’s should take to win in 2014
by Richard Browne, Featured Contributor
I READ with interest the recent HBR blog article How CMOs...
Making Marketing Accountable – Welcome to the New Reality
6 actions CEO’s should take to win in 2014
by Richard Browne, Featured Contributor
I READ with interest the recent HBR blog article How CMOs Can...
Marketing Analytics is Not Important, It’s Essential
A recent study in the International Journal Of Research In Marketing about the use of marketing analytics concluded that 'the more a company uses...
10 Questions to Ask When Choosing an Email Marketing Service
When it comes to finding new customers and marketing to existing ones, email can be more effective than social media. Acquiring new customers via...
Removing the Fear of Big Data with Actionable Recruitment Marketing Analytics
When looking at Big Data and Analytics it’s important that you take into considering both the comprehensiveness of your recruitment strategy and the ability...
